One of the most important and effective things you can do to optimize your website is to add keywords to your content. Keywords are the “ear-candy” that people are seeking when they search the web, and the more targeted keywords the more targeted your visitors will be, hopefully turning them into prospects and then buyers.
For those of you who have already done your keyword research, the below infographic will help guide you on where to add the keywords to your page. Just realize that you will designate only one unique focus keyword per page and utilize multiple supporting keyword terms to support that focus keyword term.
The more the better, as long as each page is unique and talks about your keyword’s topic.
Headline & First Paragraph
Use focus keyword term in top Headline (formatted with H1) and within primary content section.
Ask questions about your focus keyword using supporting keyword terms (formatted with H2-H6).
Use keyword-friendly filename, alt tag, caption, and place near relevant keyword text.
Use keywords within topically relevant outlinks and citations to high-quality resources.
Example: ”View more therapy options”
(Do not use ”Click here”)
Keep visitors on your site
Use keywords for internal links, call-to-action buttons, and/or related resources.
Displays in Search Results. You will enter this data into the SEO section of your Content Management System’s backend (for WordPress we highly recommend using Yoast SEO plugin)
Page Title: Place your keyword before your brand name. Keep it short and succinct. This does not have to be a sentence.
Description: Create a teaser sentence including your focus keyword and a call-to-action. The purpose here is to entice people to click on your listing in the search results.
Need help finding the right keywords or writing your content?