One of the most important and effective things you can do to optimize your website is to add keywords to your content. Keywords are the “ear-candy” that people are seeking when they search the web, and the more targeted keywords the more targeted your visitors will be, hopefully turning them into prospects and then buyers.
For those of you who have already done your keyword research, the below infographic will help guide you on where to add the keywords to your page. Just realize that you will designate only one unique focus keyword per page and utilize multiple supporting keyword terms to support that focus keyword term.
If you have not yet done your keyword research then you should read our post here OR hire Evolv to help get it done right. Playing the guessing game at SEO won’t help you! You have to do the proper keyword research to KNOW whether you are using the correct keyphrases that people are typing into searches and add those keywords to your website per below.
More Info on Adding Keywords to your Website
Page Content, Headline & First Paragraph
Use a minimum of 600 words, one unique keyword topic per page, and be sure to repeat variations of that keyword throughout the page including all the places mentioned below. Search engines like a certain keyword density (keywords repeated throughout content) based on how much content you have and certain SEO plugins like Yoast will tell you what that density rate is, but please don’t over do it.
It’s not necessary to include the exact focus keyword in top Headline (formatted with H1), only a variation (supporting) keyword term. Also be sure to add keywords within primary content section to make your topic very clear up front.
Subheadings, Images, and Links
Ask questions about your keyword topic using supporting keyword terms (formatted with H2-H6).
Use keyword-friendly filename, alt tag, caption, and place near relevant keyword text.
Use keywords within topically relevant outlinks and citations to high-quality resources.
Example: ”View more therapy options”
(Do not use ”Click here”)
Keep visitors on your site
Use keywords for internal links, call-to-action buttons, and/or related resources.
Add keywords to your website’s Meta Data
Displays in Search Results. You will enter this data into the SEO section of your Content Management System’s backend (for WordPress we highly recommend using Yoast SEO plugin)
Page Title: Place a keyword variation before your brand name. Keep it short and succinct. This does not have to be a sentence. It’s not necessary to include the exact focus keyword here, only a variation (supporting) keyword.
Description: Create a teaser sentence including your focus keyword and a call-to-action. The purpose here is to entice people to click on your listing in the search results.
Need help with keyword research and writing keyword-friendly content for your website?