Yoast does it again! They’ve written a wonderful 8-part series on how to rank your business for local searches at Google. As part of this series, they talk about Google My Business (GMB) which allows business owners to verify and submit basic details about their business to Google so that your site gets listed at the top of searches in the Map Pack section as pictured to the right or with full business details like below.
In recent years, Google My Business has become absolutely essential if you want to get listed in the local search results, especially if you have a physical shop you need people to find, but also covers service area businesses that don’t want to list their home address yet serve a specific geographic area. And for mobile search listings, it is even more important since most mobile users like the usability of the maps and calling features.
When all is said and done, if you search for your company name and location, your listing will look complete like the screenshot below:
So if you want to learn more about how to setup this page on your own, I encourage you to follow the instructions in this article. Otherwise, we offer a Local SEO package for $350 that has an expert do this for you and more.
Summary from Article:
- Represent your Name, Address, and Phone exactly as they appear to customers in the real world. These are not attributes to optimize.
- Pay special attention to categories and select as many categories as are relevant for your business.
- Upload great photos of your business, and if you don’t have any, consider hiring a professional photographer to do so.
- Take advantage of the relatively new option to add a menu URL if you’re in a relevant business category.
- Consider using the Discovery metric from GMB Insights as a barometer for the overall strength of your local SEO.
- Pay attention to new engagement features from Google as they’re released.