repost of “How to Format a Blog Post in 9 Steps (Cheat Sheet)“

1. Title Lengths: Don’t use too many words (4-8) and keep them under 70 characters. We use the free LetterCount to check.
2. Use Images: Every post should have at least one image. When we don’t have the right one, we buy one from 123RF (for less than$1.00).
3. Poor / No Image Names: Every image should be given a unique name that reflects its content and your target keywords.
4. Adjust the URL: Delete all the words that don’t relate to your keywords. Shorter URLs are easier to promote. Google favors keyword dense URLs.
5. Use Headers: Headers help break-up your content into readable pieces and tell Google the theme of your post.
6. Outbound Links: Don’t forget to add links that connect related posts. A good rule of thumb is one link per 250 words.
7. Inbound Links: Once your post publishes, link to it from a few of your older posts or pages. Don’t forget to share the links on social media.
8. Make Lists: Readability is instantly improved with the good use of bulleted and numbered lists.
9. Write Short Paragraphs: Help your readers enjoy your content by breaking it into bite-sized pieces of 1-4 sentences each.

Read full article for detailed explanation with examples.