I am so impressed by Yoast Premium plugin because they work really hard at helping the average user learn how to improve their site on their own. The basic Yoast plugin is free but if you purchase the Premium version for only $69 you get a wealth of tools at your disposal including the internal link suggestion tool as well as the ability to label certain articles your most important ones surrounding a specific topic — called “cornerstone articles“. These cornerstone articles should be the ones you value the most, that reflect your mission/vision, are extremely well-written, and should be ranked higher in the search engines. With cornerstone articles you can structure your site better because Yoast will assess those pages more strictly for readability and make more suggestions for internal links thereby signaling to the search engines that this article is more important than the rest which can also help you tackle more competitive search terms. If you want to learn how to do this just read Yoast’s article linked below that give you four easy steps to make it happen:
From the full article: Optimizing your site structure should be an important aspect of your SEO strategy. Structuring your site is of crucial importance for your SEO. But how does one improve a site’s structure? Where do you start and how do you keep an eye on the structure of your site if your site is growing? In this post, I’ll teach you to improve your site’s structure in 4 simple steps.