For those of you who want to setup your Yoast plugin on your own, below are the steps to get you started:
- First install Yoast SEO plugin by going to Plugins > Add New. Then activate.
- After it is installed go to SEO > Dashboard > General tab and click the ‘Open the Configuration Wizard’ button. This will take you through the first steps. NOTE: Make sure to fill in all applicable fields as they are part of the Structured Data fields automatically created by Yoast.
- If still on the General tab, click the button under the ‘Text link counter’ section. This will help improve the internal link structure of your site so that Yoast can give you feedback as you fill out your page content. You can read our article on Internal Links for SEO to find out why this is important.
- Next go to the Features tab and enable the ‘Advanced settings pages’. This will give you the ability to customize what shows on your XML Sitemap, among other things. Make sure to click the blue ‘Save changes’ button at the bottom of the page anytime a setting is changed.
- To customize what shows on your XML Sitemap, you will need to go through the following tabs of your SEO > XML Sitemaps page (NOTE: What shows up on your XML Sitemap, will most likely show up in your Search Engine listings as well.)
- Go to the User sitemap tab and disable the Author / user sitemap.
- Go to the Post Types tab and disable everything EXCEPT for Posts (post), Pages (page), and Products (product) – if applicable.
- Go to the Taxonomies tab and disable everything.
- Again, make sure to click the blue ‘Save changes’ button at the bottom of each page to save your settings.
- To test, go to the General tab and click on the XML Sitemap link to view your sitemap. If there is anything showing that you don’t want, go back to the above tabs and disable the necessary element. You will need to submit your XML sitemap via Google Search Console (Click on your website name listed and then go to Crawl > Sitemaps on left side navbar).
- Finally, start adding your SEO content to each and every page that you want to optimize and be listed in search results. Just add a focus keyword, Title and Description to each page in the Yoast SEO section of the Page Editor (at bottom of page) and see what feedback it gives you down below. Feel free to check out The Beginner’s Guide to Yoast SEO for more instructions.
In order to track how well your SEO work is performing you will want to setup a Google Analytics account and get the code installed. The UA code sometimes can be installed easily through your theme settings but if not it may require a developer to do this for you through the code files. If you need help with any of this, just contact us below and we will help you.