A comprehensive summary of all the decisions one needs to make when building a small business e-commerce website to reach more customers and sell more products.

A great article by Chris Lema that covers everything you need to know about Customer Segmentation for Ecommerce to pull your existing customers back to your site.

Learn how to combine WooCommerce with MailChimp’s personalization tools like Product Recommendations, Customer Segmentation, E-commerce Automation, and Abandoned Cart.

Chris Lema tells it like it is, reviewing 7 different e-commerce plugins for WordPress based on the user’s needs, giving you right questions to ask upfront before you choose. This is a must-read for anyone wanting to get an e-commerce website.

Allow customers to pick their own delivery date, allow deposits/payment plans, to name their own price, order status & out-of-stock notifications, read product documentation and instructions, allow product enquiries on page, open support tickets, create wishlists, order gift certificates, create custom cart notices, and give out something for free.

Repost from Raison.co : Learn the 6 things that make an ecommerce site secure and why we choose WooCommerce. Also, learn about PCI Compliance and Payment Gateways.

Repost from Shopify.com : Learn the steps to optimize and give your ecommerce store a full checkup, even years after going live.

Ecommerce is a growing trend that helps small and large businesses to sell to a wider more global or national audience. However, taking on an eCommerce site is not easy. There are lots of decisions to be made and having a web designer/consultant at your side to help guide you through the process is well […]