Shopping online has become so routine it seems consumers almost expect to be able to purchase virtually anything via the Internet. In 2016 the U.S. eCommerce market has become the second largest globally, behind China, and is expected to reach $482 billion in sales by 2018, that is about 8% of total retail sales, with $75 billion in […]

A great article by Chris Lema that covers everything you need to know about Customer Segmentation for Ecommerce to pull your existing customers back to your site.

Since Google’s announcement in 2014 to add a SSL Certificate to give your site a minor ranking boost — a “very lightweight signal” within the overall ranking algorithm, I have had several clients ask me “Should I purchase a SSL Certificate?” At the time I was a bit hesitant to say, since changes like these […]