WordPress Training Notes

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To add/edit Pages

  1. Go to Pages and click on an existing page to edit or Add New.
  2. Add Heading at top.
  3. Update the Permalink (URL) with your SEO-friendly URL.
  4. Add content into the wysiwyg editor using Heading options and bullet/ordered lists when possible.
  5. Add your SEO title and description to that section at bottom.
  6. Turn comments & trackbacks off unless you want to allow them.
  7. Hit Publish/update.

To add/edit News posts (blog)

  1. Go to Posts and click on an existing post to edit or Add New.
  2. Add Heading at top.
  3. Add content into the wysiwyg editor using Heading options and bullet/ordered lists when possible.
  4. Choose a category(ies) to post in.
  5. IF you want customize how the category pages and blogroll displays all of your posts, then fill in the excerpt section with a summary for the post.
  6. IF you want to display a featured image on category pages and blogroll, then upload one on the right side.
  7. Turn comments & trackbacks off unless you want to allow them.
  8. Add SEO title and description to that section at bottom. You can use your excerpt for your description if you don’t have an SEO description.
  9. Hit Publish/update.

To create a new Category for your News posts (blog)

Go to Posts > Categories and add a Name (it will fill in the slug using lowercase and dashes, no spaces), don’t fill in anything else unless your category page is customized with a description.

If you change a page/post/category heading

You MUST update the slug/URL to use that new name (no spaces are allowed; use ONLY lowercase and dashes in between words). You may want to also setup a redirect to point the old page to the newly named one. See redirects below.

To repost articles, videos, etc. from other sites

You should never republish anyone else’s article in full on your website due to duplicate content violations and just linking to the article does your site no good either. However, you can “repost” it as curated content. Read more on why to do this and how in our article Curated content marketing – a quick and easy way to keep your website fresh!

To edit News (posts) sidebar

Go to Appearance > Widgets and drag any widgets you would like into the sidebar area.

To edit your SEO (Search Engine Optimization)

  1. Edit page/post and scroll to the bottom where the Yoast/All-in-one SEO plugin section will be.
  2. Add the Meta Titles and Descriptions as well as the Focus Keyword for the page (only one can be setup per page).
  3. Your focus keyword should be included in every aspect of your page – Headings, Meta title & description, Permalink/slug/URL, content, images, etc.
    NOTE: If you have Yoast installed it will grade you on how well you integrate that keyword into the page as well as how much text/images are needed.
  4. It is also recommended that you incorporate internal linking strategies throughout your content as well – read this article on how to do that with Yoast Pro (the paid version of plugin).
  5. Be sure to Update/Publish your page.

To optimize photos

Before uploading it is SUPER important that optimize your images for faster downloading since google search engines do rank your site for its speed. NOTE: If you already have images uploaded to your Media Gallery that need to be optimized in bulk, please consider installing WP Smush plugin to do the bulk optimization for you.

  1. Visit a free image optimization tool here: www.pixlr.com/editor
  2. Open photo you want to optimize (click button to Open Image from Computer or go to File > Open)
  3. Go to Image > Image Size and change width to the dimensions you want or what was specified in your website training notes. The height will adjust proportionately automatically. (DO NOT force the height via image size as it will make the image disproportionate. Let the software adjust automatically.) Click OK. 
NOTE: 100px = ~1 inch
  4. IF you want to change a vertical image to be horizontal (what is recommended for posts) or crop off part of the image, go to Image > Canvas Size, choose your anchor from grid, and then change the height to be less than the width and hit Save.
  5. Go to File > Save and give the photo a proper keyword-friendly name using all lowercase and dashes, no spaces or underscores. Leave Format at JPEG & quality at 80, (any file size under 100KB is great!) and click OK. Then choose your web photos folder to save the optimized file to.

To add photos to content (after optimizing above)

  • Edit post/page you want to add the photo to.
  • Place cursor BEFORE the paragraph in which you want to align it.
  • Click “Add Media” button to upload or choose from existing media gallery.
  • Then add alt text (that describes the image but do NOT use “keyword stuffing” here or you will get downgraded for spam), align left/center/right so it adds padding & a border around image, choose None to Link To, use the Full Size image, and click insert into Post.
  • Please NOTE for SEO purposes: If you place an image closer to its keyword-relevant text, it is likely to rank better. Also adding a keyword-rich caption to your image counts as search text too, just don’t overdo it!!
  • To edit/delete the photo AFTER it is inserted into post, just click on the photo to display the edit & delete buttons in upper left hand corner of image. Click on either one.

To add a hyperlink to content

  • link iconSimply highlight the text you want to link and click the chainlink-looking icon in wysiwig editor. In popup box you can either paste in your hyperlink or choose from existing pages of your site below. Then click ‘Add Link’ button in bottom right corner.
  • If you are linking to an outside site we recommend checking the option that says “Open link in a new window/tab”.
  • If you want to delete a link, highlight the link text and click the Remove Link icon (next to the chainlink-looking icon).

To save out Word documents as PDFs

  1. Open document in Word, go to File > Print
  2. In popup print window, choose the pulldown PDF button at bottom left and select “Save as PDF…” from the pulldown.
  3. Then select any options you want and choose where you want to save the file.
  4. If your PDF is a large filesize (above a couple of MB) you may want to think about compressing it using this free tool (only allows 2 files to be compressed per hour) — Small PDF

To add PDFs to content

  1. First upload the image/file to the Media Library by clicking Add New and upload
  2. Then click to Edit the image/file.
  3. Copy the File URL on right side.
  4. Then go to edit your post/page that you want to add the link to.
  5. Highlight text and click the link icon to paste in the URL you copied.
  6. Click Update to publish the page.

To add/remove pages to the Menu (Navigation):

Go to Appearance > Menus.

  • If you have more than one menu to edit, be sure to change to the one you want to edit first (at top).
  • To add a page to the Menu (you must have this page created first to be able to add), select the page you wish to add on left side under Pages section. The page will then display on right side at bottom of Menu Structure section. Simply drag and drop it where you want it to show in the menu.
  • If you want it to show as a pulldown (subpage) under another page, then indent it under that main page by dragging and dropping – you will see the indent happen.
  • If you want to change the wording shown in the menu to be different from the normal page heading, just edit the Navigation Label by clicking the down arrow next to that menu item.
  • If you want to remove a page from the Menu, simply click the down arrow next to it and click Remove.

To access your web statistics

Go to www.google.com/analytics and login with your google account. See your password protected login sheet with username & password if you have forgotten it.

To exclude a page from your Google sitemap

IF using XML Sitemap & Google News Feeds plugin, open the post or page you want to exclude for editing and find the XML Sitemap meta box (normally at the right hand side, under the default ones). Check the option “Exclude from XML Sitemap” there and save. This does not necessarily hide your page from search engines, for that Evolv may need to hide the page through robots.txt

To edit your Contact form (Gravity Forms):

To edit form:

  1. Go to Forms.
  2. Click the form you want to edit.
  3. Hover over the field you want to change and click the small Edit link.
  4. You can make changes the field name or options here.
  5. Make sure to click Update Form on the right hand side when done.

To view form submissions:

  1. Go to Forms > Entries and you will see a list of form submissions (entries)
  2. If you want to see form entries from another form (other than the default), click on Switch Form in the upper right corner and select that form.
  3. Click any entry to see more details.

*NOTE: If you are having trouble receiving emails, make sure you have setup a whitelist rule in your email client.

To setup redirects (AFTER you go live)

  • If hosted with WP Engine, go to WP Engine > User Portal and click on Redirect Rules in left sidebar and then New Redirect Rule button in upper right. In popup give your redirect a proper name, then paste in your old URL (just the part after the domain is fine) to the Source field and new URL into Destination field. Be sure to click Save.See below screenshot or read more about it via WP Engine’s post “Setting up Redirects”.
    redirects syntax
  • If hosted with another host, you will need to install a redirect plugin like Quick Page/Post Redirect Plugin or setup an .htaccess file on root of server.NOTE: If there are typos in the htaccess file this can cause an internal server error that can take down the whole site. Make sure each redirect rule is on its own line!

To Update WordPress, plugins, and themes (if you don’t have the WP Updates Package)

See this post on Why and How to Update WordPress

To manually update theme (if backend does not allow you to automatically update),

  1. Download theme zip files from vendor and unzip to see all files.
  2. Start up your FTP program (Free FireFTP is available here) and connect the left side (local site) to your desktop where parent theme folder is located) and right side (remote site) to your server (see this FireFTP video tutorial for setup)
  3. On right side navigate to /wp-content/themes/[parent theme]/ folder on server.
  4. Upload (drag and drop) files from your local computer to server in the parent theme folder above (DO NOT go to child theme folder or you will overwrite all customizations).
  5. You are now done! Test site to make sure is still up and running.
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